AI is being used in many industries and sports is no exception. AI is being applied to enhance all areas of sports from the athlete to the fan, the coach to the referee, and even in judging athletic competition. In this episode of AI Today hosts Kathleen Walch and Ron Schmelzer discuss how AI is being applied in professional sports.

AI Enhancing Performance

From helping the athlete, coach, and referee/judge AI is being applied in a number of ways. AI is providing athletes and coaches with deeper insights on both individual performance as well as team and opponent performances. Sports referees and judges are also taking advantage of AI. In this episode Kathleen and Ron discuss how AI is applied to competitions at the Paris 2024 Olympics. They also share how sports such as gymnastics embrace AI to help with judging and scoring.

Using AI to enhance fan engagement

Indeed, AI is also being applied to enhance the way fans engagement with teams. AI-enhanced experiences allow fans to immerse themselves in the game like never before really personalizing the fan’s experience. Ron and Kathleen share how AI applications at the 2024 Paris Olympics were used. This includes to improve internal workflows, enhance the viewer experience, enrich storytelling and better explain certain sports events. They also discuss how LLMs and AI bots are being used to help provide instant responses to queries, allowing for engagement at any time the fan wants to interact.

Professional sports is a big business and AI is able to have a positive impact on the entire process. Listen to this podcast to learn more about how AI is being applied from enhancing performance analytics for athletics, preventing injuries, as well as allowing coaches to tailor plans in real-time.

Show Notes:

• How AI Is Revolutionizing Professional Sports









• CPMAI Certification